|
Conservation Monitoring and Measures
WWF's leaders, board members, donors and other key stakeholders often ask whether we are delivering the needed conservation results from our work. It is no longer enough to anecdotally report on saving an occasional protected area or other individual conservation success story. In the face of increasing global pressures on biodiversity, WWF needs to know, using empirical evidence, whether or not we are achieving our conservation goals. Some challenges may take many years to address. By using science as a tool in all stages of our programs, we build support for future conservation endeavors.
The WWF Program Management Standards help field practitioners develop effective strategies and execute successful programs. The standards also provide Conservation Monitoring and Measures: a comprehensive set of indices to track program goals, objectives and activities and set the stage for ongoing program monitoring and measurement.
Conservation Monitoring and Measures is a WWF Network-wide collaboration. The Conservation Measures Partnership (CMP) is a group of conservation organizations that seeks better ways to measure the impacts of conservation actions. Working with its members, CMP has produced extensive materials on program evaluation and status measures and is a key component of WWF's Conservation Monitoring and Measures effort.
We track our conservation field work in these areas:
- The accomplishment of specific activities, measured by program performance indicators
- Results-oriented milestones along a causal chain, measured by effectiveness indicators
- Short and long-term progress toward financial sustainability measured against financial performance metrics
- Long-term progress toward goals set for key biodiversity targets, measured by status indicators
Back to WWF Program Management Standards.
|
