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WWF's goal is to create standards for 12 species by the end of 2009, then hand the standards off to an existing certification entity or create a new entity to manage the system. The goal is that 10 percent of the purchases by retailers worldwide will be from dialogue producers in the first two years after the standards are adopted and 25 percent will be from certified sources within 10 years.
WWF also wants to step up its work with small-scale producers to address the scale differences in standards development and adoption. For example, molluscs, seaweed, tilapia and shrimp are raised differently in various regions. Also, the majority of producers in each of these industries are small-scale, but WWF's dialogues are dominated by larger players. WWF proposes a two-year program that organizes decentralized dialogues for six species.
For more information, please contact us at Aquacultureinfo@wwfus.org.
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