WWF has an ambitious conservation mission—to measurably conserve the world’s most biologically diverse and ecologically important places. It is a complex task that requires collaboration with many essential partners, including the private sector. With the pressing challenges facing our planet, the power of the global marketplace can and must be transformed into a force for conservation.
WWF works with targeted industries and companies whose products, practices, supply chains and business models have unacceptable impacts on the critical places we seek to protect. By partnering with WWF and becoming part of the solution, companies benefit as well—as more sustainable supply chains, greater efficiencies, and better risk management are in everyone’s best interest.
WWF has developed sustainable business collaborations with a broad cross-section of companies. These relationships are developed to reduce both direct and indirect impacts on priority places. Direct impacts arise from internal operations—manufacturing, greenhouse gases, transport, packaging—and indirect impacts from sourcing, greenhouse gas emissions, and sourcing.