WWF’s programmatic investments are designed to address some of the toughest conservation issues of our time, requiring strategic, focused, and sustained engagement. Our work in FY12 was guided by three principles: continue to grow programs that are delivering the highest conservation value and results; ensure we have the right talent and resources to generate needed funding for those programs; and provide solid mission support while maximizing the efficiency of our work.
Our FY12 financial results are strong. Total revenue, including pledges for future years, grew by 9 percent, partially due to the tremendous support of Foundations, whose support increased 200% over FY11 totals, and the success of the Arctic Home campaign with Coca Cola. Support from individual donors remains the single largest source of unrestricted revenue and continues to be essential to maintaining operations and leveraging additional restricted resources.
On the expense side, direct conservation program expenditures grew by 5%, offset by lower public education expenses, for an overall increase of 2% over FY11. Increased investment in projects such as Market Transformation, the Eastern Himalayas and the Coral Triangle contributed to this growth, along with initial investments in newer initiatives like the “30 Hills” effort in Sumatra, the Indonesian degraded lands projects in Kutai Burat, and the Wildlife Trade campaign. By maintaining operational efficiency and investing in measured increases in fundraising capacity, we were able to direct 84 percent of total spending to worldwide conservation activities.
With economic news mixed across the world stage, and the US economy still fragile, we continue our diligence to ensure the wisest use of resources toward achievement of our goals. The urgency of our work—to conserve nature, and reduce the most pressing threats to the diversity of life on earth—does not allow us the luxury of pausing to see what economic change will come. Our resolve is unwavering to achieve our vision for the future. Thank you for your support and encouragement in this great effort.