WWF engages in a variety of cause marketing partnerships that help drive awareness of, and revenue towards, our conservation work. These partnerships provide a company’s customers and employees with opportunities to show their support of WWF and contribute to protecting nature.
Through the significant support of these companies, WWF has been able to carry out conservation work across the globe in an effort to build a future in which people live in harmony with nature.
While each opportunity is unique, WWF works closely with corporations to design marketing partnerships in the following categories:
Licensing: License the panda logo and WWF name to secure revenue and to build brand awareness.
Cause-Related Marketing Promotions: Connect more deeply with existing customers, employees and prospects by supporting initiatives that are important to them.
Sponsorship: Gain visibility and show your corporate support of conservation through sponsoring WWF campaigns and events.
Workplace Giving: Join EarthShare, a national federation that represents leading environmental and conservation organizations in workplace giving campaigns.
Million Dollar Pandas
WWF is proud to honor our Million Dollar Pandas, corporate partners who have donated $1 million or more through collaborations with WWF on cause marketing initiatives. These partnerships have not only engaged millions of customers in conservation, but also generated critical funding for WWF field programs around the world. Many Million Dollar Pandas have worked closely with WWF for years, exemplifying their commitment to the environment and WWF’s conservation work.