Saputo Cheese Brand USA

In honor of WWF’s 50th Anniversary, Frigo ®Cheese Heads®, a Saputo Cheese USA brand, proudly donated $85,000 to WWF in connection with select flavors of their Frigo® Cheese Heads® String Cheese in 2011. Select packages featured a special icon noting Saputo’s support of WWF, as well as inner string cheese wrappers that highlighted interesting facts for kids on different species, including tigers, elephants and pandas. Frigo® Cheese Heads® developed a micro-site to support the promotion and also offered a packaging redemption program in which consumers could receive a plush baby tiger. The promotion was so successful that Frigo ® Cheese Heads ® renewed the partnership for 2012 and committed to donating an additional $85,000.