Together, The Coca-Cola Company and WWF are working to use water more efficiently within the Coca-Cola system and conserve freshwater resources around the world. Because Coca-Cola depends on freshwater supplies, understanding watersheds and how they work is extremely important to its business.

Working together with The Nature Conservancy, the Pacific Institute and others, WWF helps to promote the use of freshwater in a way that is socially beneficial, environmentally responsible and economically sustainable through the Alliance for Water Stewardship (AWS).