Among indigenous communities of Western Alaska and Eastern Russia, Chinook and chum salmon are essential elements of nutritional, cultural and economic life. Salmon are also essential to bears, eagles and for nutrient transport from the ocean to the banks of rivers. WWF works with indigenous communities to ensure these salmon remain abundant in the Bering Sea for subsistence, recreational and commercial harvest.
WWF and The Coca-Cola Company are working to protect the Arctic. Building upon Coca-Cola’s support, since 2007, of WWF’s efforts to protect polar bears, together we are working to raise widespread awareness and funds to help protect the polar bear and its habitat.