U.S. companies are in a position to start an amazing race for climate profits. This race won’t happen around the confusing streets of an exotic city, but inside the board rooms and under the factory floors of businesses across America. And the prize? Not a million dollars. But right now at least $190 billion with a B. Everyone who competes can win their share.
Today Richmond is one of 29 participating cities in WWF's Earth Hour City Challenge. But in the 1970s and 1980s the situation was far different. Pollution from tobacco plantations and chemicals plants had sullied the river to the point where fishing in the James River was banned in 1975.