© Nick Riley / WWF-Madagascar
Oceans
Healthy oceans that benefit the planet, people, prosperity, and peace
Why oceans matter
The ocean is critical to sustaining life on the planet. It produces 50% of the world’s oxygen and regulates the climate by absorbing excess heat and 30% of CO2 emissions. Over 3 billion people rely on seafood for their primary source of protein and livelihoods. The ocean economy is worth $24 trillion dollars and supports hundreds of millions of jobs.
Our approach to oceans
At WWF, we take an integrated approach to ocean conservation. We protect and restore the seascapes that matter the most across the globe. We make blue food systems more sustainable and resilient. And we engage markets and deploy capital towards a nature-positive ocean economy.
Our oceans work
© Shutterstock / Damsea / WWF
Seascapes
We protect the places that matter most across the globe through our work in the US Arctic, Eastern Pacific, Southwest Indian Ocean, and Southwest Pacific and Indonesia. We tailor solutions across nature-based solutions, community-based conservation, and other interventions like finance, policy, and private sector engagement to meet the unique needs of the seascapes where we work.
© Cat Holloway / WWF
Blue foods
We make blue food systems more resilient. Our work in fisheries and aquaculture advances livelihoods, food security, and marine ecosystem health. Our work with seafood markets engages global seafood buyers and their supply chains in responsible, sustainable sourcing. Our peace and security work promotes collaborative management, inclusive solutions, and durable conservation to protect nature.
© Green Oak/Shutterstock
Ocean markets and finance
We engage markets to transform business-as-usual and deploy capital towards a nature-positive ocean economy through our work with the private sector across seafood, shipping, marine renewable energy, coastal and marine tourism, and finance. Our work is grounded in nature positive science and supported by blended and innovative finance to enable sustainable ocean conservation.
Our 2030 impact targets

© Jürgen Freund / WWF
Planet
Halt declines, recover and protect ecosystems and marine resources in the places where we work.

© Meridith Kohut / WWF-US
People
Deliver resilient food systems, livelihoods and security for 100 million people.

© Jürgen Freund / WWF
Prosperity
Protect billions in economic infrastructure through nature-based solutions.

© United States Coast Guard
Peace
Reduce conflict, crime and societal instability via effective marine natural resource management.
News and stories
Projects
© Shutterstock / Damsea
Towards Nature Positive for the Ocean: Pathways for Corporate Contributions
Practical, science-based pathways to help businesses credibly contribute to the global nature-positive goal
© Jürgen Freund / WWF
Building a transparent seafood supply chain
Navigating import control schemes for a stronger, harmonized global supply chain
Publications
Stay connected
Sign up now for our monthly Oceans newsletter to stay up to date on our work across seascapes, blue foods, and ocean markets and finance.
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Experts
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Dr. Gabby Ahmadia
Vice President, Seascapes and Science, Oceans
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Nathan Bennett
Global Oceans Lead Scientist, Global Science
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Johan Bergenas
Senior Vice President, Oceans Conservation
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Dr. Sarah Glaser
Vice President, Oceans Futures
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Lucy Holmes
Senior Director, Ocean Markets and Finance
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Steve MacLean
Managing Director, US Arctic Program