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Gabby Ahmadia, senior marine scientist at WWF, surveys a reef in the Selat Dampier MPA, Raja Ampat, West Papua, Indonesia

© James Morgan/WWF-US

Science

WWF’s conservation work is grounded in science. Our scientists develop innovative approaches and apply the best available information to advance cutting-edge tools and methods, connect natural and social systems, and find solutions to the planet’s most pressing and complex threats.

WWF scientists work across multiple disciplines, juxtaposing expertise in planetary and big data science with human-centric approaches, including sociology, education, and psychology. Working with partners, WWF scientists lead global and regional analyses and communicate the science of implementation and scale—for both people and nature in our changing world.

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Wildlife Insights project images

© Wildlife Insights

Harnessing data and artificial intelligence

Until recently, the vast number of variables in conservation made measuring the effectiveness of strategies difficult. Fast, accurate, replicable, and easy-to-understand impact reporting is necessary, and advances in technology are starting to put this within reach. Remote sensing technology has become much more advanced, along with data processing tools and platforms that can organize the information so it is understandable and directly usable. To streamline impact monitoring systems and ensure their work is effective and measurable, WWF scientists are working to build open-source platforms and tools, harness artificial intelligence and machine learning, and closely collaborate with local communities.

Vania Tejeda on ropes checks a camera trap adhered to the near top of a tree in the Amazon rainforst to inspect a camera trap and canopy bridge

Nature Needs Us Now

Nature gives us everything we need to survive, but it's under threat like never before. The crisis demands immediate action from all of us.

© WWF-US / Yawar Motion Films

Experts