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WWF

The CARE-WWF Alliance

Delivering lasting impact for people and planet

Women from the Maasai Lemong’o Women’s Vision Self Help Group in Kajiado County, Kenya, spread grass seeds over earth bunds.

© WWF-US/Jerry Mushala

Care, World Wildlife Fund, and Alliance logos

Overview

The CARE-WWF Alliance unites the world's two most trusted development and conservation organizations behind one mission—to build a future where protecting nature and lifting communities out of poverty aren't traded off against each other but achieved together.

By connecting conservation and development, the Alliance translates field-level innovation into the policies, funding, and systems change that make lasting impacts. With complementary skills, knowledge, and scale, CARE and WWF can strengthen ecosystems and advance equity, together. Importantly, the Alliance centers the leadership of women and youth from Indigenous and local communities—those most connected to and dependent on nature.

Together, we’re charting a new path forward — building a future where people and the planet not only coexist but thrive.

Four Indigenous people portraits

© Clockwise: © Jerry Mushala, © Karine Aigner/WWF-US, © Jerry Mushala, © WWF-Colombia

Why it matters

To drive lasting change, we must support people’s well-being while protecting the ecosystems they rely on—especially women and other vulnerable groups from Indigenous and local communities whose lives and cultures are rooted in nature. With a presence in over 40 countries, CARE and WWF are uniquely positioned to lead a globally significant initiative. By elevating local leadership, human rights, and traditional knowledge, we tackle complex, interconnected challenges and build resilience across communities and ecosystems.

Our complimentary expertise

CARE brings more than 75 years of experience working side by side with communities around the world —with a particular expertise in livelihoods, locally led approaches, and centering women and girls. This deep knowledge enables CARE to foster innovative, sustainable solutions that are rooted in community leadership — and designed to be scaled and replicated to address the complex causes of poverty.

WWF offers more than 65 years of collaborating with people worldwide to develop and deliver innovative solutions that protect critical ecosystems and the Indigenous peoples and communities who rely on them. WWF helps people conserve their natural resources; works to transform markets and policies toward sustainability; and protects and restores species and their habitats.

What we do

Biodiversity loss and climate change are global challenges, but solutions must be rooted in the distinct priorities, rights, and knowledge of local communities. That’s why the CARE-WWF Alliance tailors its work to local realities—partnering closely with women, youth, and other frontline community members to ensure implementation is effective, equitable, and sustainable.

Since its founding, the CARE-WWF Alliance has driven impact across Nepal, Mozambique, Tanzania, Kenya, Zambia, and Colombia. Our activities span a wide range of priorities, including: nature-based solutions; sustainable natural resource management and landscape restoration; economic development through sustainable livelihoods and green entrepreneurship; women’s and youth empowerment; food, water, and nutrition security; land rights and planning; freshwater conservation; and climate change adaptation and mitigation. The Alliance is always seeking innovating new ways to advance conservation and development, like the CARE-WWF eco-savings group methodology (formerly called the collective sustainable investment model), which leverage CARE’s Village Savings and Loan Associations in ways that support small-scale, sustainable enterprises and mobilize community money for local conservation and restoration priorities.

As a trusted thought partner and catalyst, the Alliance today fuels innovation across multiple global initiatives—from Sowing Change, the Coral Reef Rescue Initiative and the Blue Heart of Africa to the Coastal Communities Initiative and Her Resilience our Planet—by bringing partners together, generating evidence, and sharing insights to inform practice and policy.

Selected projects

Our flagship Sowing Change initiative is expanding in Kenya, Zambia, and Colombia with a goal to reach over 20 countries. This bold, livelihood-to-leadership program invests in Indigenous and local communities to build climate resilience and restore nature from the ground up. Through Sowing Change, communities, particularly women and youth, identify local solutions to climate-induced challenges. As the water gatherers, food producers, and stewards of natural resources, women have intimate insight into the real effects of our changing climate.

© WWF-US/Jerry Mushala

© WWF-US / James Morgan

Primeiras and Segundas

© Gary Van Wyk / The Ginkgo Agency / Whiskas / WWF-UK

Hariyo Ban

© Jerry Mushala

Southern Agricultural Growth Corridor

News and stories

Contact

For more information about The CARE-WWF Alliance, contact Cheryl Margoluis, Executive Director.