Water scarcity
Clean water doesn’t come from a faucet—it comes from nature
Every drop we drink, cook with, or bathe in starts in rivers, lakes, wetlands, or underground aquifers. When freshwater ecosystems are overused, polluted or degraded, we put at risk the water we use at home; it can become less reliable, more expensive, or unsafe to use.
© Roger Leguen / WWF-Canon
What “water scarcity” really means
When you hear the term water scarcity it is likely that images of barren deserts come to mind. In reality, water scarcity, or losing access to potable freshwater, can happen anywhere, and for a number of reasons. Even in areas where freshwater feels abundant. Water becomes scarce when it’s unsafe, unaffordable, or unavailable.
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1.1 billion people
around the world lack access to water.
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2/3 of global population
experience severe water scarcity during at least one month of the year.
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12 million US households
struggle to afford water and wastewater services each year
When pollution is included in scarcity assessments the number of river basins classified as water-scarce triples.
Many of the freshwater systems that keep nature thriving and feed a growing human population have become stressed. Rivers, lakes, and aquifers are drying up or becoming too polluted to use. One-fifth of the world’s wetlands have disappeared. Agriculture consumes more water than any other source. Climate change is altering patterns of weather and water around the world, causing more extreme shortages and droughts in some areas and floods in others or both in the same places at different times.
At the current consumption rate, this situation will only get worse.

© Rob Webster / WWF
What causes water scarcity?
Humans have harnessed many of the world’s natural waterways—building dams, water wells, vast irrigation systems, and other structures that have allowed civilizations to grow,. Today freshwater ecosystems are increasingly overused, and some rivers, lakes and aquifers are drying up.

© Shutterstock / Brenda Carson
Agriculture
Agriculture uses 70% of the world’s accessible freshwater. This overuse of water is drying up our freshwater resources. Many countries that produce large amounts of food—including India, China, Australia, Spain and the United States—have reached or are close to reaching their water resource limits. Added to these thirsty crops are the fact that agriculture also generates considerable freshwater pollution—both through fertilizers and pesticides—all of which affect both humans and other species. Strong water governance is crucial for a water and food secure future.
Population growth
In the last 50 years, the human population has more than doubled. This rapid growth— with its accompanying economic development and industrialization—has transformed water ecosystems around the world and resulted in a massive loss of biodiversity. Concern about water availability grows as freshwater use continues at unsustainable levels. Furthermore, the growing human population also needs food, shelter, and clothing, thus resulting in additional pressure on freshwater through the production of commodities and energy.
Pollution
Water pollution comes from many sources including pesticides and fertilizers that wash away from farms, untreated human wastewater, and industrial waste. Even groundwater is not safe from pollution, as many pollutants can leach into underground aquifers. Some effects are immediate, as when harmful bacteria from human waste contaminate water and make it unfit to drink or swim in. In other instances—such as with toxic substances from industrial processes—it may take years to build up in the environment and food chain before their effects are fully realized.

© Shutterstock / Roman Mikhailiuk
Climate change
As humans continue to pump more carbon dioxide and other greenhouse gases into the atmosphere, patterns of weather and water are changing around the world. Droughts will become more common in some places, floods in others. Glaciers and snowpacks will disappear in some areas, affecting the freshwater supplies to those downstream communities. These changes will combine to make less water available for agriculture, energy generation, cities, and ecosystems around the world.
Impacts of water scarcity

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Billions of people lack water
Clean freshwater is an essential ingredient for a healthy human life, but 1.1 billion people lack access to water and 2.7 billion experience water scarcity at least one month a year. When water runs dry, people can’t get enough to drink, wash, or feed crops, and economic decline may occur. In addition, inadequate sanitation—a problem for 2.4 billion people—can lead to deadly diarrheal diseases, including cholera and typhoid fever, and other water-borne illnesses.
How people feel water scarcity
Did your pipes freeze this winter? Did a sewage line break and your town had a boil‑water advisory? Did your local weatherman ask you to stop watering your lawn? Did you do a double take after receiving your water bill? These are some ways you might feel water scarcity affecting you even if you live in a seemingly water-rich area.
Plummeting biodiversity
Water scarcity is a major driver of biodiversity loss in freshwater ecosystems. According to WWF’s Living Planet Report 2024, freshwater species have declined by 85% since 1970, the steepest drop of any ecosystem, largely due to habitat loss, fragmentation, overuse, and pollution. Heavy water withdrawals—especially for agriculture—reduce flows and fragment habitats, while dams block fish migration and polluted runoff degrades water quality. Together, these pressures undermine ecosystem resilience and have contributed to dramatic losses such as an 81% decline in migratory freshwater fish, showing how water scarcity and pollution are pushing many freshwater species toward collapse.
Disappearing wetlands
Since 1970, an estimated 1 billion acres (22% of the global total) have been lost. Wetlands continue to disappear at an average rate of 0.52% per year, which is three times faster than forests. Some of the most productive habitats on the planet, wetlands support high concentrations of animals—including mammals, birds, fish and invertebrates—and serve as nurseries for many of these species. Wetlands also support the cultivation of rice, a staple in the diet of half the world’s population. And they provide a range of ecosystem services that benefit humanity, including water filtration, storm protection, flood control, and recreation.
Impacted places
© Brent Stirton / Getty Images
Amazon
© Hartmut Jungius / WWF-Canon
Amur-Heilong
© A. Christy Williams / WWF-Canon
Borneo and Sumatra
© Edward Parker / WWF-Canon
Chihuahuan Desert
© Karine Aigner / WWF-US
Congo Basin
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Madagascar
© R.Isotti, A.Cambone / Homo Ambiens / WWF
Pantanal
© Audra Melton / WWF-US
Rio Grande • Rio Bravo
Impacted species
© naturepl.com / Luiz Claudio Marigo / WWF-Canon
Amazon River Dolphin
© Tina Hurd
Beaver
© François Xavier Pelletier / WWF-Canon
Ganges River Dolphin
© WWF-Pakistan
Indus River Dolphin
© CAMBODIA WWF/GERRY RYAN/WWF-GREATER MEKONG
Irrawaddy Dolphin
© Naturepl.com / Ingo Arndt / WWF
Monarch butterfly
© WWF-US/Diana Cervantes
Sandhill crane
© Michel Gunther / WWF-Canon
Yangtze Finless Porpoise
How WWF is addressing water scarcity

© Michel Gunther / WWF-Canon
Managing water scarcity and restoring natural systems
When water supplies are limited and poorly managed, both ecosystems and people suffer. Efficient and effective water management is necessary. WWF works with partners to advance the science of water conservation. We also work with governments, businesses, and local communities to ensure that there are sufficient in-stream flows for people and other freshwater species. Read more about our work to restore the natural flow of water in the Rio Grande basin.
Promoting water stewardship
To benefit both people and nature, WWF advocates for and supports organizations to become responsible water stewards. At the global level, we work on projects to establish an international water stewardship standard through the Alliance for Water Stewardship. We also support the use of water footprinting tools—which measure the amount of water used to produce each of the goods and services we use—with the Water Footprint Network and promote other international initiatives with the United Nations’ CEO Water Mandate and the World Economic Forum. At the local level, WWF conducts projects that measure water use and river basin impacts and demonstrates solutions for reducing these impacts. We partner with businesses and industries to identify water risks and take advantage of opportunities to enhance water stewardship.
Building resilience through connected rivers
WWF collaborates with partner groups and communities on the ground, in the business sector, and with governments to improve planning for infrastructure projects that impact rivers and wetlands in priority landscapes around the world, protecting freshwater systems and restoring healthy waterways. To keep rivers and their floodplains connected, WWF implements a four-part strategy which includes policy protections, sustainable water and energy planning, river restoration, and promoting resilience. A major component of this strategy is The Freshwater Challenge, the world’s largest initiative to restore degraded rivers, lakes, and wetlands and to protect vital freshwater ecosystems. This initiative aims to ensure that 186,411 miles of degraded rivers and more than 864 million acres of degraded wetlands are designated to be restored by 2030. It also includes conserving intact ecosystems.
Adapting to climate change
WWF works to address institutional challenges to managing water resources and protecting habitats before the worst impacts of climate change occur. This work includes promoting climate change adaptation in international conventions and supporting the preservation and restoration of wetlands. We help conduct assessments of river basins’ vulnerabilities to climate change and integrate climate change considerations into river basin management.
What you can do to address water scarcity

© Getty Images
Choose water‑smart clothing.
- Buy durable, repairable clothes;
- Choose fibers and brands with lower water footprints;
- Shop secondhand to reduce demand for water‑intensive production.
Protect water locally.
Volunteer for river, lake, or stream cleanups or find non-governmental organizations like Rio Grande Return in your area that host volunteer river restoration days.
Support water affordability and access.
Advocate for policies that keep water affordable, publicly accessible, and managed in the public interest.
Stand up for freshwater ecosystems.
Push for strong pollution controls and protections for rivers, lakes, and wetlands.
Protect nature now
Nature needs your urgent help. Donate to WWF today and protect the beauty of nature for generations to come.
© Guy Edwardes/naturepl.com/WWF